Team design & Culture

Map and optimize customer journeys across touchpoints using collaborative workshops and proven frameworks.

01

Assess your current team structure, culture, and dynamics to understand how research fits within your broader organizational context

02

Design team compositions, roles, and cultural practices that enable effective collaboration and research impact

03

Implement sustainable changes and provide ongoing guidance to help your research culture thrive and evolve

The challenge

Many organizations struggle to create team cultures where user research is valued, understood, and effectively integrated into decision-making. Research often happens in isolation, insights don't reach the right people at the right time, and teams default to assumptions rather than user understanding. Without intentional culture design, even talented researchers can find their impact limited by organizational dynamics and misaligned expectations.

The opportunity

Strong research cultures don't happen by accident—they're built through thoughtful team design, clear role definitions, and cultural practices that reinforce user-centered thinking. When research is embedded effectively within teams, it becomes a natural part of how decisions get made, leading to better products and more confident, aligned teams.

Our approach

At UXR Study, we believe culture change starts with understanding people and designing systems that bring out their best work. We assess how your team currently operates, identify opportunities to strengthen research integration, and design changes that feel natural and sustainable. Our approach focuses on building internal advocacy for user-centered practices rather than imposing external processes.
Our team design methodology combines organizational assessment, role optimization, and culture development to create environments where research thrives. We focus on practical changes that improve both team dynamics and research impact, ensuring your culture supports continuous learning and user advocacy.
Let's work together and you'll be able to:
  • Create team structures that naturally integrate research into decision-making processes
  • Develop cultural practices that reinforce user-centered thinking across your organization
  • Build internal advocacy for research that extends beyond the research team itself
  • Establish communication patterns that ensure insights reach decision-makers when they need them
  • Design sustainable approaches to team growth that maintain research focus and cultural strength

UXR Study is trusted by

Ready to build a research-centered culture?

Let's work together to assess your team dynamics and design cultural changes that embed user understanding into how your organization works. Whether you're building a new team or evolving an existing one, we're here to help you create environments where research naturally thrives.
Created with