Service design

Map and optimize customer journeys across touchpoints using collaborative workshops and proven frameworks.

01

Facilitate collaborative journey mapping sessions that bring together diverse perspectives and existing knowledge across your organization

02

Identify key friction points, opportunities, and moments that matter most in your customer experience

03

Design service blueprints and implementation plans that create seamless, meaningful interactions across all touchpoints

The challenge

Many organizations understand that customer journeys are complex, but struggle to get a complete picture of how users actually experience their services. Teams often work with incomplete information, focusing on individual touchpoints rather than the connected experience. Without clear visibility into the full journey, it's difficult to prioritize improvements or ensure changes in one area don't create problems elsewhere.

The opportunity

Service design isn't about redesigning everything from scratch—it's about understanding how all the pieces fit together and optimizing the connections between them. The best service experiences feel seamless because they're designed holistically, with clear understanding of how each touchpoint contributes to the overall user journey and business objectives.

Our approach

At UXR Study, we believe great service design comes from bringing together the right people and perspectives. We facilitate collaborative workshops that help your team see the complete customer journey, identify the biggest opportunities for improvement, and design solutions that work for both users and your organization. Our approach builds on existing knowledge while filling in critical gaps.
Our service design methodology combines journey mapping, stakeholder collaboration, and strategic prioritization to create actionable service blueprints. We focus on identifying the changes that will have the biggest impact on both customer satisfaction and business outcomes, ensuring your service design efforts create lasting value.
Let's work together and you'll be able to:
  • Gain complete visibility into your customer journey and identify key optimization opportunities
  • Build cross-functional alignment around user needs and service delivery priorities
  • Create service blueprints that guide consistent implementation across all touchpoints
  • Prioritize improvements based on user impact and business feasibility
  • Develop systematic approaches to ongoing service optimization and measurement

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Ready to optimize your service experience?

Let's work together to map your customer journey and design services that truly work for your users and your business. Whether you're improving existing services or designing new ones, we're here to help you create experiences that feel seamless and meaningful.
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